Open Source Affiliate

Tip: Optimizing title tags: make your titles grab both search engines and readers

Optimizing title tags: make your titles grab both search engines and readers

Title tags are an important part of search engine optimization. You should obviously put your main keyword targets in your title tags. However, titles also have the dual purpose of capturing your reader’s interest. Here are a few tips for optimizing title tags.

Search engine optimization: double your titles for double the keywords

You can have your target keyword in your title more than once using a related form. For example, if you keyword target it is “affiliate marketing”, you could create a title such as

• Affiliate marketing advice: successful affiliate marketers reveal their secrets

This type of title covers the variants affiliate marketing and affiliate marketers. Another option would be to use a related word.

• Affiliate marketing advice | How do internet marketers think?

This last title shows how you can split up your title with the pipe symbol.

Making readers click on your titles

Often your title serves as a link from another page (such as Google’s search results). In this case, you want your title to stand out and attract attention.

One way to invite curiosity is to ask a question.

• Do you know how to make money online?

You can also include a controversy term.

• Affiliate marketing SCAMS.

This title also demonstrates the use of capitalization. Use all capital letters sparingly.

Try using non-standard symbols to start your title.

• ~Affiliate marketing~

This can lead to higher clickthroughs. Imagine a reader scanning down the Google search results. He will notice the symbol (sort of like a bullet point).

These tips should help you optimize your title tags for both search engines and readers.